Dilraj is a serial entrepreneur who views challenge as a privilege, change as a constant and has the knack for taking calculated risks. Dilraj graduated with a double major in Marketing and Real Estate from the Sauder School of Business at the University of British Columbia. Dilraj is the ideal global citizen: he lived and worked in five different countries and is a multilingual speak: fluent in Dutch, Indonesian, Malay with conversational Spanish and Hindi.
It all started when I was just a 4 year old boy at kindergarten, I lied to Mom and told her I could read with the pretext of being rewarded with a pizza. She took me to the front gate of the school and pointed at various brands. From Mercedes-Benz to Citibank, I was able to recognize them all. It was my favorite car and I loved collecting my Dad’s credit cards. Eventually, she treated me for pizza and also found out that I could not read- when I was presented with the dessert menu.
Since then, I found my passion to create brands that consumers love. From Mercedes to Citibank, it is crucial for banks to create an emotional connection with their consumer, a relationship beyond reason.
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